Search engine optimization is the process of optimizing a web page to be crawled, indexed and ultimately ranked in search engines on the web. The idea is to improve the page’s visibility and ranking in search engines such as Google and Bing. The expectation is that as the visibility and ranking improves, search engine visitors would click and arrive at the web page in question.
Local SEO at Merkados is one of the vital parts of our Digital Marketing services.
Our search engine optimization techniques are based on industry’s best practices. Implemented from the beginning moments of our website design and not a set of isolated and erratic steps attempting to gain better positions in search engine rankings by “tricking” the algorithms or stuffing words.
Merkados’ SEO encompasses the website architecture planning phase, navigation, domain name registration, server configuration, copywriting, and the implementation of search engine-specific guidelines. The most significant aspect that sets us apart is our commitment to building websites with SEO in mind from the outset. Each line of code on your website is expertly crafted to enhance its online marketing potential.
Search Engine Optimization in the New Web
SEO is clearly not what it used to be in 2010. Search engine optimization today is different today than what most people want you to believe it is.
If you go to Barnes & Noble today and purchased a book about SEO, the chances are that book was written at least 2 years ago. If you consider also that the authors might not be giving you their most recent information, simply because that information gives them a competitive edge in their own businesses, you may be taking a look at information that is not relevant any more. SEO in the world of AI is in many ways much more sophisticated and in others, basic. The basic part is that SEO is always about providing the best possible information for human beings and not for search engine robots. The sophistication comes as how to do that in a marketing-driven way.
Having worked for the biggest SEO company in the world at the time, Alex Centeno, creative director at Merkados has developed a comprehensive understanding of how search engines work and what they are after. Most importantly, we have the expertise that comes from working actively with hundreds of clients, which allows us to learn something new every day.
If you are located in the RDU area and are considering local SEO as part of your local digital marketing efforts please reach out to Merkados today.
