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Many of our clients, when they reach out to us for the first time, lack a proper website and sometimes even a proper brand.

You may already have a website, social media strategies in place and maybe even use the same logo across all your efforts, but still feel like something doesn’t click (pun intended.)

At the core, you know that something is missing but you simply don’t know what it is.

Naturally, you would think: “Perhaps we need a new website to make everything feel fresh” or maybe even: “We should change the logo because it feels outdated.”

But realizing the real issue and fixing it, could lead to a great web presence that brings in many more clients.

The problem with traditional website design

Why Traditional Websites Don’t Cut it

Your website is a great place to provide information to your audience in an official yet flexible way.

Traditional websites by themselves are not very effective in generating leads for businesses. Most websites fail to convert visitors into leads. And most importantly, most website don’t get visitors in the first place.

The Importance of a Cohesive Brand Communication Strategy

A cohesive brand communication strategy, with a clear message about your core values, voice, tone, and style, can help establish your brand as a leader in your industry.

In fact, brands with a strong and consistent messaging are perceived as trustworthy by most of their audience. However traditional website design agencies only focus on, you guessed it: web design. So they rarely dive deeper into the business strategy, the corporate branding and the broader communications of their other media.

A cohesive brand communications strategy will have a deep, powerful message about your core values, the voice, tone, and style of your brand. The visual system is only what people see, but they can “sense” that your core concept permeates everything you do.

To make your website work as a proper lead generation tool, you need a comprehensive digital marketing strategy. This includes tactics like paid advertising, SEO, content marketing, video creation, reputation management and more. By investing in digital marketing, you can expect to see a positive return on your investment and stay competitive in today’s digital-first world.

Finding the Right Designer for the Job

Searching for website designers can be overwhelming with the multitude of options available. But finding the right designer for the job is crucial for your business’s success. To maximize your chances of success, work with Merkados™. As your business partner we’ll pair our design skills with a strategy that will deliver the results you’re after.

Overcoming the Challenges of the RDU Market

The RDU area provides a very competitive market for many businesses, making it challenging to attract new prospective clients.

But with a strong brand communication strategy and digital marketing tactics, you can set yourself apart from the competition and stand out to potential clients. Don’t let the competition hold you back – take action and make your website work for you!

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Imagine if you started with a clear understanding of your core values and the true competitive advantage of your business.

Imagine being clear about who your target audience is and the proper vehicles for communicating with it.

Your brand’s voice, tone and style would all speak about your core values. Your website would reflect the same archetypes as your social media efforts. Your email campaigns would reinforce the same motifs as your landing pages. The result?

Instead of adding individual digital marketing efforts you would have a multiplying and compounding message strategy. In essence, you’ll have a website that gives you results.

If you are interested in learning how to Merkados can create magical results with our digital media marketing system and help you with your website design in Raleigh contact us today.

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Contact us today and start a new season for your Raleigh-Durham, NC business!

We are proud to serve these fine neighborhoods around Raleigh

Is your website ready for a redesign?

If you are located in the Raleigh-Durham (RDU) area, schedule a free consultation today! We can take a look at your website on a live Zoom meeting and give you a quick assessment.

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