Your website is a great place to provide information for your audience in an official, yet flexible way. But most importantly, businesses in Raleigh should want their websites to be also a lead generation tool.
The generally unspoken problem is that traditional websites by themselves are not very good lead generation tools.
Unless you pair your website design with a cohesive brand communication strategy and a lead generation plan, you probably won’t see the results that you are after.
A cohesive brand communications strategy will have a deep, powerful message about your core values, the voice, tone and style of your brand. The visual system is only what people see, but they can “sense” that your core concept permeates everything you do.
Finally, a digital marketing strategy includes tactics to bring qualified traffic to your new website. With the help of paid advertising, SEO, podcasting, video distribution, and many others, you’ll make your website work as a proper funnel.
If you type for “Website Design” in Google, you’ll find a combination of reputable agencies, smaller studios, individual designers and many others. But the key for your business success is not just finding a website designer, but rather to pair your website design with a strategy that delivers the results that you seek.
The RDU area brings a really vibrant, competitive market for many businesses. But because of its competitiveness it can difficult to attract new prospective clients.
Imagine if you started with a clear understanding of your core values and the true competitive advantage of your business.
Imagine being clear about who your target audience is and the proper vehicles for communicating with it.
Your brand’s voice, tone and style would all speak about your core values. Your website would reflect the same archetypes as your social media efforts. Your email campaigns would reinforce the same motifs as your landing pages. The result?
Instead of adding individual digital marketing efforts you would have a multiplying and compounding message strategy. In essence, you’ll have a website that gives you results.
If you are interested in learning how to Merkados can redesign your new website and help with your digital media presence, contact us today.
If you are located in the Raleigh-Durham (RDU) area, schedule a free consultation today! We can take a look at your website on a live Zoom meeting and give you a quick assessment.
Select a time and date for a free 50 minute call!