Hospital Universal™, the first and only private hospital in the province of Cartago, Costa Rica, is one of the examples of branding and web merged together to create a beautiful result.
For the hospital, we have created a multitude of digital media including branding package, logotype design for multiple initiatives including their primary brand, professional photography and videography, website design, development and much more.
We’ve had the opportunity to really make an impact on the hospital’s brand value and work together to create lasting results.
Hospital Branding and Strategy
Hospital Universal™ evolved from a small clinic into the first private hospital of its kind. Therefore its initial branding concept was rudimentary and in need of help.
Merkados analyzed the brand’s competitive advantages and helped narrow the definition of mission and vision for the business. From there, we created a strong, deep concept that drove the voice, tone and style that leverages the communication to this day.
Part of the deliverables have included the creation of static and animated logotypes, branding systems, full print advertising design for small and big format such as: road billboards, digital banners, soccer stadium animations, magazine, newspaper, flyer, brochure and collateral design and much more.
Merkados also has assisted with the implementation of digital strategies for video production, editing, grading and promoting on the web, including the creation of their YouTube channel.