As part of a strategic collaboration between Hospital Universal and Kia, Merkados developed a complete creative campaign to promote a Kia Picanto giveaway tied to hospital services. The objective was clear: increase patient engagement and brand visibility for the hospital while leveraging Kia’s strong consumer appeal. We crafted the campaign messaging, visual direction, and overall narrative to communicate trust, excitement, and care—positioning the giveaway not as a gimmick, but as an added value for patients choosing a modern, people-focused healthcare provider.
To bring the campaign to life, we designed a full suite of digital and video assets, including motion-graphics–driven spots optimized for social media and in-facility displays. Our team combined clean typography, dynamic transitions, and brand-consistent color palettes to maintain Hospital Universal’s professional image while incorporating the energetic, aspirational feel associated with the Kia Picanto. The result was a visually compelling and easy-to-understand campaign that clearly explained how to participate in the giveaway, increased attention on the hospital’s services, and strengthened the perception of Hospital Universal as an innovative institution that cares about rewarding its patients.
