Our work with Cleveland Chiro and Massage includes strategic consulting, corporate branding and digital marketing. Merkados™ has been involved in the process of creating a search engine friendly, marketing-driven, responsive and bilingual website for their brand.
The website is used to provide customers with the latest information and as a responsive dynamic vehicle to interact with them. It facilitates the process of making appointment requests and allows for patients to ask questions directly.
The website is available in both English and Spanish, and has been designed to be responsive so that it will be compatible with a variety of devices, including smartphones and tablets. The site also has been designed to be search engine friendly.
Digital Marketing Plan: AIM System
Our AIM System focuses on executing digital marketing strategies in three fronts:
- Attracting new patients. Putting their message in front of a larger targeted audience so that they can communicate their value proposition and competitive advantages.
- Improving their communications. The brand’s voice, tone and style are important components of any business’ communication. But once they are set, you rarely want to change them. However, the actual tactics of communicating the value propositions in terms of promotion itself is a constant evolving process. From redefining the voice of the content, to creating visual advertising for the social media to more technical issues like making sure that their website’s canonical redirects are working as intended.
- Creating Momentum. If you improve your communication over time and you have a more engaged and larger audience, your business is going to grow. But, all the efforts from that growth are being initiated from your direct efforts. Creating momentum is about finding points of leverage where you do something that has a disproportionate positive effect for the brand.
Please check out the chiropractic website below: