You may not have advertising time on NBC today, but your message still may have exposure to thousands of people in your audience through digital media.
Let me give you an example: I created a video several years ago that has had more than half a million views over a few years. To the person watching the video, they are not aware that the video was created a few years ago, they just want access to the information. To my brand, the value of that video is putting my message in front of big, and still growing, audience.
How much would it cost to present my brand in front of half a million people?
What the Super Bowl presents to advertisers is the opportunity to put their message in front of millions of people at the same time. The web, presents the same opportunity, but in a few better ways:
|The Super Bowl||Digital Message|
|The message is played live.||The message can be consumed on demand|
|The message is played in front of a large audience all at once.||The message is played in front of one person at a time.|
|The message has one opportunity to be effective.||The message can be improved over time to make it more effective.|
|The message is in front of a large mixed audience, not specifically your target audience.||Your message is in front of a very targeted audience.|
|Your message generates social interaction because it is in front of many people at the same time.||Your message requires your own effort to make it more social.|
|The message is a one way communication vehicle||The message can be interactive. It can utilize the input of the user to personalize the responses and engage your audience.|
Now, brands spend a lot of time and money hiring the proper agency, designing the proper message and more to make those few seconds count. They take all the precautions so that they get the most bang for the buck…
But what I see small business owners doing is under-appreciating the power of digital channels that are evergreen. In essence, we could call the Internet your own Super Bowl. Your website and some of your digital marketing tactics have a multi-year potential to create an impact. That impact becomes a multiplying effect when it is cohesive, consistent, repetitive and points back to your brand.
Attracting your target audience to your message is not difficult. It just requires hard work, consistency and focus. Just like a quarterback, give it your best shot and you’ll get the result you are after.
Is your messaging worthy of your Super Bowl? Are you taking the necessary precautions to make sure that the few seconds of attention, that you get from your prospects, count?
At Merkados™, we have worked for years to develop a system that carefully addresses the three main pillars of business growth. We call it the AIM System: Attract, Improve and Momentum.
With our AIM System, we address improving your message, so that you are ready for your Super Bowl. We attract your target audience by making sure that everybody stays for your Half Time Show. And we finally create Momentum: a series of tactics to improve your efforts over time.
If you would like to learn more about our AIM System and have your business be ready for your Super Bowl, please contact us today!