Unlock the potential of technology, and unlock the growth of your local business. As a dedicated business owner, the challenge of staying current while running the day-to-day operations can feel overwhelming.

At Merkados, we understand the stress and frustration that comes with navigating the digital landscape. That’s why we’ve crafted a revolutionary solution: our AIM System.

This comprehensive digital marketing system brings together the best of the best – nine cutting-edge techniques to propel your business forward with efficiency and the latest tech. Gone are the days of endless meetings and fleeting ad spots.

With our AIM System, we take the reins of your digital marketing, allowing you to focus on what you do best – serving your newfound clients. It’s time to embrace a new approach, one that empowers you to achieve real results while we handle the rest.

Let’s unlock the potential of your business together.

1. Attract more qualified prospective customers, increase visibility and build authority

We’ll attract more prospective clients through different organic digital channels including: content marketing, email marketing and SEO and Paid advertising channels: Google Adwords and Social Media Ads.
Design and distribution of high-quality digital media to build authority for your brand and to communicate effectively your offering.
Assist with your online reputation management through a SAS (Software as a Service): Opinion.ac helping prospective customers gravitate towards your offering.

2. Improve your Digital Marketing

We guide you in developing a smart plan and identifying what makes your business stand out from the competition.
We polish your brand’s personality and appearance, making sure it aligns with your unique selling points.
We simplify your message, making it clear and relatable to your target audience’s desires.
We revamp your website so that it not only looks good on any device but also attracts and captures potential leads.
We discover special ways to provide tailored experiences for your clients through custom features on your website.

3. Momentum – Getting More People to Know and Recommend Your Brand

We pay close attention to how your audience responds to different marketing strategies and figure out what works best for you.
Then we adjust our efforts and focus on the strategies that have the biggest impact for your business.
By doing this, we create a positive snowball effect that helps your brand gain more recognition and referrals.

AIM System Tactics

Our AIM System includes the following tactics for your digital marketing plan:

Pricing

Merkados Core
Core: Stay Visible and Secure. Minimum of six months.
• Website hosting, management, security, offsite backups.
• Local Google Business Profile optimization
• Reputation management with Opinion.ac
• Analytics implementation: Google Analytics, Microsoft Clarity & Merkados VisTrack for KPIs.

Merkados AIM System
Bring in More Leads Consistently
• Everything in Core
• Content creation & marketing: Photography, basic video, AI.
• Social media posting: 10 posts per month.
• Monthly email newsletter.
• Google Ads management

Merkados Accelerate
Become a Market Leader
• Everything in our AIM System Standard +
• Advanced Content: drone photography/videography, 360 virtual photography, video campaigns
• Full email journeys for new signups + lead magnets.
• Advanced paid ads (Google and Facebook)
• Semester strategy/advisory session.
• Premium AI-driven personalization tools access: Merkados Content Assistant on website.

FAQs

I already have a website on Squarespace/Wix. Why would I need Merkados to host and manage it instead?

Platforms like Squarespace or Wix are fine for basic sites, but they’re not built around performance, SEO, and long-term growth. They are tools built for people looking for a DIY setup.

When we host and manage your site:

We can optimize technical settings you simply can’t touch on a closed platform (things like server caching, redirects, structured URLs, etc.).
If we need to fix or optimize something in files like .htaccess (for redirects, speed, security, SEO), we just do it, no tickets, no waiting, no “not supported” messages.
Your hosting, SEO, and analytics are under one roof, so technical changes and marketing strategy stay in sync.

If your website is supposed to bring you business (not just “exist”), having the same team manage both the hosting and the SEO is a big difference. It’s the difference between a parked car and a tuned engine.

Can’t I just connect a mailing service myself and send a newsletter when I have time?

You can, but that’s only about 30% of what’s needed for email to actually work well in bringing you additional business.

We don’t just “hook up your mailing list”:

We set up DNS records (SPF, DKIM, DMARC) to verify your domain, which improves deliverability and keeps you out of spam folders.
We connect your website forms via API so new leads go directly into the right Mailchimp lists
We design on-brand templates, write the content, and send consistently so that your list is nurtured, not spammed.
We do so automatically for you, so it gets done.

DIY email often leads to:

Low open rates
Emails marked as spam
Lists that are messy and unused
Most importantly, people forget to do it.

With our AIM System, email becomes a proper marketing channel, not an occasional, stressful task.

Why does it matter that my email marketing and my DNS/hosting are managed by the same team?

Because email performance and domain reputation are deeply technical, not just “marketing.”

When the same team manages both:

We see if your domain reputation is suffering and adjust DNS records, sending domains, or authentication right away.
We can diagnose deliverability issues quickly (e.g., a bad DNS entry, misconfigured SPF).
Your marketing content and the technical side of email are aligned, no finger-pointing between vendors.

It’s like having the mechanic and the driver on the same team: your “engine” (DNS, hosting, records) and your “driver” (email marketing) are working together, not against each other.

Can’t I just use ChatGPT for content instead of paying for ‘AI’ or content creation?

Generic AI tools like ChatGPT, Claude or Gemini are great for ideas, but if you paste those answers directly into your website, social posts, or emails, you sound like everyone else.

Our approach is very different:

We build custom AI systems and assistants that learn your voice, tone, and style, plus your specific services, location, and brand story.
Your AI content is then reviewed, branded, and edited to fit your strategy and audience.
We integrate this into your digital marketing, so people get personalized, on-brand communication, not generic internet-speak.

The result:

Your brand is consistent across pages, posts, emails, and social.
You’re not just “another AI-generated website”; you sound like you, only at scale.

If your competitors are using generic AI, this is a real way to stand out.

Isn’t posting on Facebook/Instagram every now and then enough for social media?

Posting “when you remember” is better than nothing, but it doesn’t create momentum and often times it may not be on brand.

With AIM:

We create 10 posts per month, strategically aligned with your services, seasonality, and promotions.
We ensure your branding and tone match your website and emails.
We watch analytics to see what types of posts get engagement and adjust over time.

Social media then works together with:

SEO (people see you, then search for you)
Email (you communicate the same ideas in both)
Website (everything points back to key pages like “Book Appointment”)

It stops being random and becomes part of a system that reinforces your brand everywhere your prospects look.

Why do I need a system like AIM instead of just hiring a freelancer or two?

Because what they’re offering is one tiny piece of what actually drives results.
The AIM System is nine coordinated techniques working together, both technical and marketing, not just “posting.”

With AIM, you’re not buying “social media posts.” You’re getting a full local business growth system that includes:

Content creation & marketing – Strategic blog posts, landing pages, and website content that attract and educate your ideal clients.
SEO – Technical and on-page optimization so you actually show up when people search locally.
Reputation management (Opinion.ac) – Our own SaaS platform to systematically generate and manage online reviews.
Google Ads management – Campaigns that put you in front of high-intent searchers ready to book.
Branded social media posting, Yes, we post, but on-brand, strategic content that aligns with your offers and other channels.
Email marketing – Newsletters and campaigns integrated with your website forms and mailing lists.
Website administration & optimization – Hosting, security, updates, speed, and conversion improvements.
AI – Custom AI tools that reflect your voice and brand, not generic copy anyone could use.
Analytics – Google Analytics, Clarity, VisTrack, and more to see what’s working and where to improve.

On top of that:

We take our own high-quality photography and video, including drone footage where appropriate.
We own and operate Opinion.ac, giving you a serious, structured approach to reviews, not just “hope for good feedback.”
We manage the technical backbone (DNS, hosting, forms, integrations), so all of this actually works together.

So the real question is:

Is that cheaper provider going to handle content, SEO, reviews, ads, email, hosting, optimization, AI, and analytics, and be responsible for results?

If they’re only posting to social media, you’re not comparing the same thing.

You’re comparing one small task to a complete, integrated marketing and technical system built to bring you leads consistently.

I found someone who will post to social media for much cheaper. Why wouldn’t I just hire them and save the money?

The real difference is initiative and having a proven system—not just skills.

Most freelancers:

Wait to be told what to do: “What should I design?” “What do you want to post?”
Are focused on a single slice (design, ads, content) rather than the whole path from stranger → lead → appointment.
Don’t bring a repeatable, tested process, they’re starting from scratch with you.

The AIM System is the opposite of that:

We take initiative.

Campaigns, posts, content pieces, newsletters, and optimizations happen on a schedule, without you having to constantly request or chase them.
We don’t sit around waiting for ideas from you; we propose, create, and execute, then show you the results.

You’re plugging into a proven system, not an experiment.

AIM has been used across multiple clients and industries, so you benefit from insights, tests, and lessons we’ve already learned.
Every time we run AIM, we refine it, so the system you get today is better than the one we ran a year ago.

You get the whole machine, already calibrated.
With AIM, you get:

Strategy: who you’re targeting, what makes you different, and how we’re going to reach and convert them.
Execution across channels: content, SEO, Google Ads, email, social, and reputation.
Technical backbone: hosting, security, DNS, analytics, form integrations, AI tools.
Ongoing optimization: we watch what’s working and shift energy toward what actually brings in leads and appointments.

Because Merkados runs the system:

You don’t have to manage or direct multiple freelancers.
You don’t have to come up with the plan, we bring the plan.
You don’t have to guess what’s working, we show you.

So you’re not just getting “more hands.”

You’re getting a proactive, battle-tested growth system that runs consistently in the background while you focus on running your business.