The Brisa Foundation came to Merkados with a powerful, deeply human mission, but their visual identity and digital presence did not yet match the clarity and impact of their vision. We started by designing a new logotype and visual brand system that feels warm, professional, and inclusive, reflecting the blend of clinical expertise and heartfelt community that defines Brisa. The branding kit we delivered gives them simple, practical guidelines for using color, typography, photography, and logo variations so that every flyer, social post, grant deck, and café sign “feels like Brisa” without guesswork.
From there, we crafted a new website designed as a strategic funnel rather than just an online brochure. The homepage guides parents, café visitors, donors, and community partners into clear paths: Brisa Bakes! classes, Sipper’s Café & Bakery, The Whatnot Shoppe, and donation and partnership opportunities. The site is built to do real work, telling a compelling story, building trust, and making it easy for people in Pittsboro and the broader community to register, visit, give, and get involved. Behind the scenes, the structure supports future growth in programs, content, and campaigns without needing to start over.
If you are a local business or nonprofit in the RDU area, whether you are a clinic, coworking space, law firm, or a new concept like Brisa, Merkados can help you do the same: clarify your story, design a brand that people remember, and build a website that actually moves the needle. Our AIM System brings together branding, web design, content, SEO, and analytics into one coherent plan, so your digital presence is not just “pretty,” it is profitable and purposeful. If you are ready to upgrade from “we have a site” to “we have a system that grows our business,” we would be honored to partner with you.
