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Interactive Business: Marketing Components

Many marketing directors for surgical businesss nowadays lack a clear picture of each one of the components of their current internet presence. These interactive business components usually include:

  1. Domain Name Registration
  2. Web Hosting
  3. Webmaster Services and Updates
  4. Internet Marketing (or also called Interactive Marketing)
  5. Website Design
  6. Website Development
  7. Integration with WordPress as a Content Management System
  8. Search Engine Optimization
  9. Content Marketing and Blogging
  10. Digital Marketing
  11. Social Media Marketing
  12. Funnel construction and lead optimization

Domain Name Registration

Domain name registration is the process through which a company rents a name usually referred to as a top level domain name. This naming convention is organized by an organization named the ICANN. The ICANN is located in the US.

The domain name is then linked via a DNS (domain name server) to an IP address. This IP address is the internet address of the physical server that contains the information for that site.Therefore, when somebody types in the domain name in a browser, the request first travels to a DNS and requests the corresponding IP of the server. Once the IP address is returned, the request travels to the server. The server is given an opportunity to “respond” to the request. The Response has two parts: The head and the body. And also the response carries a response code, for example: 200 if the requested content was found or 404 if the requested content is not found.

The different files and folders are located in a hard drive in a server somewhere in the world with the assigned internet protocol address. This hard drive space is either owned by the company or rented in what is known as a hosting service.

Contact your Merkados representative today if you need more information or guidance on the digital journey of your business.

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