You have a business, but you can’t seem to attract customers or clients at the pace that you would like. You want to increase your online presence and grow your business with the help of your digital marketing efforts, but once you start you notice that it is not a plug-and-play thing. So here are five tips to get the most out of your digital marketing campaigns:
Track the progress of your digital marketing
You have to know how your campaign is doing every day, week, month and year. You need to track the number of visitors, leads and other metrics for each campaign you are running. You have to become a fanatic when it comes to numbers.
When you want to lose weight, do you know what the most important thing is? Weighing yourself. The reason is simple, how would you know that you are on the right path? How would you know if your strategy is working? If you measure and track your progress you can be certain that you can adjust, improve and win.
Set goals for each campaign that you launch to measure its performance. You can set different goals for different campaigns. If measuring is important, even more important is to set goals. But not all goals are created equal. Smart goals are specific, measurable, attainable, relevant and time-bound. They provide a framework for measuring progress and achieving success.
When setting smart goals, keep the following in mind:
1. Make sure your goal is specific. Rather than saying “I want more customers,” identify a goal such as “I want 20 new customers in 60 days.”
2. Make sure your goal is measurable. You should be able to track progress and determine when you’ve achieved your goal.
3. Make sure your goal is achievable. Don’t set yourself up for failure by picking a goal that’s out of reach.
4. Make sure your goal is relevant to your business.
5. Ensure that your goal is time-bound. This gives you a sense of urgency. Don’t set a time so long that you feel like it will never happen. On the other hand, don’t set goals so quickly that you don’t even have a chance to make them happen. I have found that 45 days to 60 days are great time frames. Two months is enough time to put something into motion and to measure it properly.
Try new/risky digital marketing things
If you only do what you see others do, you’ll never be rewarded. Why? My opinion is that the only thing that is rewarded is sacrifice/risk. For example, why do you get an interest when you put your money in the stock market? Because there is an inherit risk that you won’t get it back. Why do people get bonuses at work? Because their bosses believe that they were instrumental in the growth of the business above and beyond their salary. But that “extra” participation came at a personal sacrifice of their time and effort.
In digital marketing the reward we are looking for is an exceptional performance in our campaigns. But that reward must come from our willingness to take on a sacrifice or a risk. If you do what you have done in the past, you will inevitably get what you have gotten in the past.
Put yourself in your client’s shoes
Your client’s live a life, just like you. Full of challenges, difficulties, work and pains. Sometimes more than we may even imagine. Your clients seek in you a solution to a problem. The more comprehensive your solution is to their particular problem, the better your digital marketing will perform. But in order to make and communicate a complete solution, you first need to know what “complete” means in the context of their problem.
Do you really understand what your clients want from you? It may be as easy and straightforward as exactly what they say. In other cases, they may say something, but they mean something else. And in a few occasions, they many not even know what they want.
Make it your vision to understand what they actually want, what they really need from you and finally design a solution that gives them what they want and also what they need.
The only way to get outstanding performance from digital marketing these days is to have a generous mentality. If you approach a campaign with the desire to “get” from your customers then you’ll find it more difficult to perform well.
Remember that in brick-and-mortar stores, people have a difficult time comparing your offering to the store next door: they would have to walk. But digitally, that comparison is not only easy, but almost a given. People don’t just buy the first thing they see. They jump from one website to the next with the ease of three clicks and a search query. Why should they choose you? Don’t say: “because I am the cheapest!” Clearly you must give them a compelling reason to choose you. This reason must come from a place of generosity: giving them more.
Not necessarily more product, but more value. They pay you and they get more value because you understand their needs in a better way.
If you want a digital marketing system that brings results to your business, learn more about our Merkados™ AIM System!