At Merkados™ we provide SEO friendly web development services. Since we have extensive search engine optimization training, we have incorporated all of our SEO expertise into our development process and apply all SEO best practices to our digital media design. This effectively makes our development search engine friendly from the ground up.
In general, search engines account for more than 85% of the total traffic to medical web properties. If your website is built without an understanding of SEO, branding and digital marketing, it is very probable that it will be ineffective in attracting and capturing qualified traffic.
Our Raleigh web development team will take into consideration the crawling process of the major search engines: Google, DuckDuckGo and Bing and present your content’s full visibility to search engine crawlers. Generally, our websites receive Google’s search engine visibility in about than 4-6 weeks from going live, even faster when your domain has some authority.
Search engines account for more than 85% of the total traffic to web properties.
It may sound irrelevant at first but having a site that is accessible to search engine crawlers is a big first step into accomplishing your successful internet presence.
Developing a search engine friendly website involves a wide variety of elements including: clean HTML and CSS construction, proper meta information, keyword-rich content, proper crawler directives and sitemap files, configuration of your hosting environment and much more.
Merkados™ Website Interaction Levels
At Merkados™ we develop web solutions according to our own categorization of the interactivity level. A highly interactive website, that has a high level user experience, and custom programming that provides valuable features, can bring great benefits to your online presence.
Types of Websites:
- Informational Websites: Your business speaks to a target audience
- Interactional Websites: Your business speaks to a target audience and also listens for their feedback
- Transactional Websites: Your business speaks to a target audience, listens and engages in an online transaction
Informational websites are by far the most common web development projects for starting businesss and small clinics on a budget. Most of our clients want to provide information to their clients about their products and services.
Interactional web properties provide information but also build full communication channels with their audience. They give and receive information using their online presence. The interaction can happens in this way:
A prospective patient arrives at your website from one of our digital marketing strategies. They are looking for specific information that gives them the confidence to reach out via a connective interaction such as a filling out a contact form or a request for consultation. As they share a communication channel with us, phone or email, we now can take leadership of the communication in order to help them with their problem.
An interactional website can adjust the message according to the needs and preferences of a particular client. This is especially powerful when used to tweak your marketing promotion over time based on actionable analytics.
Finally, transactional web solutions are those that provide e-commerce capabilities. You can effectively sell your products or services online using your site. You can charge in exchange for products or services without the intervention of a representative. It can be as simple as collecting payment for their consultation in advance on a sidebar of your site or as complex as a full cart implementation for other purposes.
Content Management Systems (CMS)
At Merkados™ we focus on WordPress. WordPress as a content management system is mature, flexible, secure and sophisticated. It is well-known by a wide and vibrant community and it is in constant evolution.
WordPress itself is open-source. What that means is that anybody can look at the source code and can advance it themselves. We prefer to develop WordPress websites because of the flexibility the infrastructure provides to administrators and users. By keeping a vast repertoire of plugins, the extensibility of your site becomes faster and more cost effective.
Most importantly by developing a site with WordPress, we separate three layers for our clients: The system, the design and the content. What that means is that each of those components can be updated at different schedules and at different priorities.
Contact us today or schedule a one-on-one Zoom session today.
Website Development by Merkados™ RDU (Raleigh – Durham – Chapel Hill), North Carolina – available worldwide.