Merkados™ is a contemporary solution to the challenge of increasing the quality and quantity of business through the use of state-of-the-art digital marketing. If you have ever questioned if your website design and Internet marketing strategies are providing you a proper ROI, you are the right place. Our mission is simple: through marketing-driven digital tools, we procure maximizing the value of our client’s interactive presence.
Where should I start?
You probably already understand the importance of having a web presence and a website. Have you asked the following questions:
- In what ways has the Internet changed in the past 10 years, and have those changes facilitated a new way in which we meet the needs, wants and desires of our clients?
- Is my business exploiting innovative digital tendencies to improve our competitive advantage?
The answer to these questions will give you a frame of reference for the strategy, that we believe, would maximize your business.
There are hundreds of companies that design websites, but the question remains: is a well designed website, in itself, sufficient to provide a competitive advantage to your practice? Since websites by themselves are not a good lead generation tool, we pair your website with an effective digital marketing strategy: the Merkados™ AIM System.
Custom Web Site Design, Development and Deployment.
So let’s say that you just started your own business, and you come to the conclusion that you need to start advertising in order to increase your prospect base. You end up thinking that the best way to do that is to have your own website. Most of the time, you end you hiring a website design agency that more than willingly will build a website for you and at the end, train you in how to administer the content of the site.
How well do you think you can be at this task with a one or two hour training? How frustrating can it be, if you find yourself having to update the content of a website, making constant changes and being pro-active about what works in digital marketing?
At Merkados™ your website is a component of a carefully crafted web strategy. We update your content and optimize it for SEO. We select your images and adjust them for proper display in mobile devices, retina displays and proper web compression. We pay close attention to your hosting performance, your backups and the security of your site. If there is a problem with your HTML, we take care of it. If there are issues arising from a plugin conflict, we address them. If we experience unexpected success with other innovative marketing techniques in some of our other clients, we put them into practice for our other clients.
Most importantly if your website is not performing as a business tool, to our expectations, we fix it. It doesn’t make sense to pretend we can teach you all we do in a two hour training and expect you to succeed.
Website Maintenance – Webmaster Services
As a business owner you want to focus in your business, but have the necessary flexibility to administrate as much as you want within your website. Let your webmaster deal with anything else. Administrating email accounts, creating databases, removing subdomains, redirecting DNS and even implementing SEO techniques on your own can be distracting from your business’ goals.
At Merkados™ we see webmaster support as an extension of digital marketing. We are experts online and you hire us because you value our expertise.
Web Strategy Services
Online Marketing is more relevant than ever before. With the internet growing at a faster rate than ever, standing out in that digital sea of sites requires a careful approach. Your potential clients are out there. Lets face it, the chances of them bumping into your site by accident are awfully small and getting smaller. That is why you need internet marketing. Successful businesses implement marketing plans that bring clients to them.
Our specialized strategic services usually include making a website search engine friendly, user-friendly and most importantly marketing-driven. By using your website effectively as a marketing tool for your business, you will find new horizons that you thought were impossible.