Under the guidance of Burney Warring, Innovate Chatham sought Merkados’ expertise to elevate their marketing efforts. Before partnering with us, they faced several challenges that hindered their digital presence. While they had a solid technical understanding of websites, the design was lacking, presenting visuals more akin to a developer’s output rather than a polished brand identity.
Also, Innovate Chatham struggled with effectively communicating their goals and vision for Chatham. Their messaging was vast and somewhat confusing, leaving their audience uncertain about who they were and what they represented.
Recognizing the need for a strategic overhaul, our team provided comprehensive consulting services and conducted an in-depth analysis of their brand. This collaboration culminated in a refreshed logo, detailed branding guidelines, and a new website that showcased their vision more accurately.
We also simplified Innovate Chatham’s messaging into three key pillars that clearly conveyed their efforts. This streamlined approach not only resonated with their audience but also positioned them as an organization with purpose and direction.
Further, understanding their budget constraints, we leveraged the latest GPT AI for image generation. This innovative solution helped keep costs manageable while enabling us to produce high-quality, branded social media posts that engaged their audience effectively.
Through our partnership, Innovate Chatham transformed its digital narrative, connecting with the community in a more meaningful way and laying a strong foundation for future growth.
