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Meta Tags – SEO Basics Series

What are Meta Tags and are they still relevant in 2022?

Meta Tags have been around for a while and still today many people don’t know enough about them. The biggest problem is the noise that the SEO industry generates about what works and what doesn’t. Most “SEO Experts” out there will tell you that Meta tags are dead. Either they are saying this to discourage competition or they are just simply wrong. 

Title tags, for example, are one of the most important components of search engine visibility today. When users find results in the SERPS, they will make a rapid decision about the result they will click. This decision is not based on luck. In fact, that decision can be made for them. 

You may say: “Well, that might improve my visitors in only 2-3 visitors per day per page depending on the search query, right?”  Yes, but if you have a 100 page site, and you increase your visitors by 2 a day per page that is 200 visitors more per day or 6000 visitors per month. For most small businesses out there, half of the 6000 visitors is enough to fund effective SEO, pay per click or even off-line strategies.

The Description Meta Tag is also an important component in the mix of how your pages are presented to search engines. They can and often are used as part of the snippet preview on the results page.

But by far my favorite meta tags are the Robots Meta Tags. The Robots Meta Tag suggests to a search engine to either index or follow the page’s content and links. Making it an important mix in your strategy.

Merkados can help you attract more qualified clients without hiring additional marketing staff. If you are interested, please contact us today.

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