Dr. Roz Heiko has been a Merkados client for a few years. Her projects have included website design, custom development, digital media design & production, and branding. In this particular occasion, we helped Dr. Heiko with the redesign of one of her logos – used in some of her digital media initiatives including her DVDs. Our creative process led to an icon that is easy to recognize and that has been praised by colleagues and clients.
Coming up with a logotype at first seems like a simple task, however, in design, coming up with something unique and simple is often harder and more time consuming.
The success of a branding project lies on identifying a deep core concept for the brand and then bringing the design archetypes to their most basic forms while communicating something unique, memorable and beautiful.