How do you determine which is the best website design agency for your business? You may visit some of the agency’s websites by searching Google and try to create an opinion based on their website. But we all know how ineffective that can prove to be. After all, almost every single one of the websites say the same thing. They all talk about how great they are. Collectively they try to sell you the idea: “we are the best”.
However, there is an underlying notion that tends to be more accurate: if you liked what you saw on their website, and you liked what they did for other businesses, the likelihood of them doing something that you “find worthy” is higher.
In other words, if an agency claims that they can help you redesign your website, develop it using a top content management system, make it responsive for all screen sizes and make it generate a positive ROI, but not be able to demonstrate it with their work, it may not be a reliable claim.
Here is why Merkados is one of the best website design studios in Raleigh-Durham
Over the last 20 years, we have worked designing, developing and marketing hundreds of national and international brands. In those years we have come across all sorts of challenges, in the world of PHP, MySQL, CMSs, SEOs and many more acronyms, we have been around the block. That gives you one indisputable thing: experience.
The digital landscape in Raleigh-Durham is certainly a competitive one, but also it is important to understand that it won’t get any less competitive than now. When you look at big businesses with large brands like Kodak, Circuit City or even Toys-r-Us why do you think they ultimately had so much trouble? Among the many reasons, one certainly is that they couldn’t adapt to the changes of their environment. The management couldn’t evolve.
Digital is the new reality
15 short years ago, nobody had a smartphone. People couldn’t easily look up restaurant recommendations or directions on the device they carry on their pocket. Back then, people still had unanswered questions… Fast forward to our post-pandemic reality: almost every person in the US. As of January 2017, there were over 223 million smartphone users in the United States, and that number is only expected to grow.
“According to a survey conducted in February 2021, nearly half of the respondents stated that on average they spent five to six hours on their phone on a daily basis, not including work-related smartphone use.” Statista
In the same study, 95% of the respondents stated that they spent more than an hour a day.
It is absolutely clear that if you want to reach users, as a brand, you must be in front of them where they are. And clearly, they are online.
Your Next Stage
Your organization may be in need of a new website, and your needs may include a “freshening up” of the “look & feel.” But the reality is that this opportunity allows you to think deeper: What is it that we really want to accomplish with our new website? The world has changed and your target audience will likely find you, or not, online.
If you want to discuss the specifics of your what this means for your business, please contact Merkados today.