Doug came to Merkados with a very specific need: a website that would better represent his growing personal brand and a place that would hold his personal articles and insights on the game.
Douglas Glanville’s background as an American former professional baseball outfielder who played in Major League Baseball for the Philadelphia Phillies, Chicago Cubs, and Texas Rangers, has served as a foundation for his current role as a baseball analyst for ESPN and as contributor for the New York Times.
Doug’s fastest channel of digital communication is Twitter. That’s where he engages with his wider audience and how he keeps his content fresh. We made sure to integrate Twitter’s API content from his account directly into the site for immediate content display.
We also made sure to prominently display his book as part of how his fans can learn more about the game from his perspective.