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Merkados™ has been providing digital marketing consulting and media services in bilingual markets for a long time. If you are interested in exploring the opportunities that a bilingual approach can bring to your marketing efforts you are at the right place. The Hispanic population in the US is growing and you can tap into the potential of this market by presenting your content in both English and Spanish.
Big businesses like Target, Walmart & Lowes have done it for years. Providing communication in Spanish they reach an additional market with little effort.
Could you be providing your products and services in Spanish? If so, a digital marketing strategy that includes both languages may be the right fit for you.
If instead your business is located in Latin America, whether it is in Mexico, Costa Rica, Argentina, or any Hispanic speaking market, and are searching for online marketing professionals to reach an English-speaking market, Merkados can help.
Digital marketing in Latin American usually is less competitive than in the United States because the number of businesses using the web for their marketing is less. This is a positive and negative thing at the same time. First Latin America is quickly becoming a hub for value-based services for US Citizens in search for more affordable, high-quality options. Also, Hispanic-speaking clients, residing in the US, often have difficulty finding information about services and this creates a great opportunity.
Merkados adjusts the search engine marketing strategies and tactics to maximize the results that our clients experience.
It is clear that in our post-pandemic world, digital marketing has taken a much more prominent role. But also, our lives are much more globalized. People are much more comfortable with social media and often have either friends or followers in nations around the world and news are instantaneously shared.
If you are able to communicate your products and services in two of the most spoken languages in the world, as is the case with English and Spanish, you can potentially serve a universal market encompassing more than 85% of the population of the world. That is powerful.
If you are interested in learning more how a bilingual approach to digital marketing can benefit your business specifically, please contact Merkados today.
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